Here is the actual piece I did the color on.
Friend and fellow film maker, Dustin Cohen, asked me to work on his most recent short film and final from The Made in Brooklyn series: The Shoemaker.
I did all the color grading for it. It was really fun to work collaboratively on this piece. I’ve seen a lot of his motion work and been looking to get involved so this was the perfect opportunity.
Here are some of the before and screen shots of the workflow. Everything was shot on dSLR (5D Mark II & III) and then graded in DaVinci Resolve 9.
Check out more of his work on vimeo: vimeo.com/dustincohen
It was picked up by Huffington Post, Open Culture, Online Short Flims, Muck Rack and many more.
Some students from SALT Institute interviewed me for a project and they asked me questions on storytelling, multimedia, and video. It was a really fun to chat with them about the world of being a professional storyteller. The final question I was asked was, “if you could give one piece of advice about storytelling in multimedia/video what would it be?”
The answer was easy: You need good sound. Your story is only as good as the sound you have on it.
Sound is fifty percent (if not more) of your project. It is the glue that holds the story together. If you have beautiful footage and terrible audio your piece is going to sink. If you have not so good footage and pristine audio, nine times out of ten people won’t notice the shortcomings. Why?
We live in a world of resonance.
Sound is always there whether we take the time to notice it or not. From the tonality of your voice, to subtle hum of a refrigerator, to the beating of your heart … we live in a sonic world. To forget this when crafting a story is a huge mistake I see many people make. I think it is a mix of not understanding the importance and being intimidated by the process of having to execute highly on two levels (visual & audio). I also think people are generally lazy and don’t take the time to learn the craft. If you are going to learn how to shoot video you also have to learn how to capture & craft sound. Nothing can ruin a project like bad sound. A hiss, a pop, a poorly recorded interview… all of those things will show your inexperience. Sound informs our subconscious and in the end will make or break the story you are trying to tell.
RED Epic. I just want one.
I’ve found myself unable to sleep at night salivating over potential camera packages I want for 2013. Here is option one.
RED Epic Package – Only a cool $45k.

I recently shot a job on the RED Epic and it is an awesome camera. The guys who make Oakley sunglasses make this camera, so you can imagine some of the frustrations. Not the most thought out camera in the world. The menu system is clunky and things are buried deep. But the ability to shoot multiple formats & off speeds while grading in RAW is awesome. 300fps at 2k widescreen. Yes please. The .r3D files also drop in nicely to Adobe Premiere CS6 for integrated editing & RAW workflow. And you can pull stills from it if need be. Some downsides are: It’s expensive, it eats through media, the files are huge, it’s very heavy and currently does poorly in low light (expect the Dragon Sensor Upgrade soon but people are estimate it will cost an additional 10k for a dynamic range of 20+ stops). This is more a features camera than a docu setup. It’s unwieldy and meant for low light location work. So there is that. There are also other considerations like you cannot run a EVF & Screen at the same time (kind of ridiculous) and the internal fan can be loud for audio purposes. Run & gun with this camera is not really an option the weight of it makes it really hard to hand hold. People say it also can glitch out (in my week of shooting I did not run into this). Also, this price tag does not include a Red Rocket (which is probably a good idea if you are in the RED Raw workflow) and the fact that you will be buying hard drives left right and center. I shot for less than an hour on it with the settings 300fps, 2k WS, 8:1 compression and I burned through 180 gigs. While that is fine as is. Let’s multiply that by a 10-hour day of shooting and you are at almost 2 TB. A weeklong shoot? That job just jumped to 10TB is raw footage. In comparison I can bang away on a c300 all day long and maybe go through 96gigs on CF cards… oh yeah the proprietary RED Mags are a pain and expensive. Red support is North America only while Canon is worldwide. So if something were to happen to your setup while on a travel job you would be screwed. Oh yeah we haven’t even talked about the cost of having a second setup or back up brain. For the same price I could be styling around town in a murdered out BMW 3 Series.
The more I talk about it the less I’m selling it I feel like. So why do I still want this camera? I have no idea. There is something about it. Maybe it’s the label on the side. Or maybe the fact that at the end of the day for all of it’s short comings the footage looks amazing. The ability to edit, grade, and push & pull the footage in a non-degrading way is a beautiful thing. I know I know… we’ve been talking about this forever. It has nothing to do with how many K’s there are. Let’s get that straight. 4k, 5k, 6k… this is the exact phenomena that happened with mega pixels. Unless you are shooting a feature film that will be shown on a 4k projector somewhere none of that shit really matters. And photogs listen up. A Canon 4K 1DC means nothing. Why? Because while it’s “4K” it’s an 8bit 4:2:2 file (which is the same as a 5D Mark III). More pixels does not mean better. Come on kids remember when the more Megapixels the better the camera was? Same shit different day. We could get into the specifics of chroma subsampling but that will get out of control very quickly.
Anyway. Despite the price and downsides I still find myself unable to sleep at night thinking about the moment I have one of these babies all to myself. I guess my 4K iPhone app will have to do for now. Here is a little test footage to leave you with.
RED Epic Test 300 FPS.
Love this video for Volvo. Directed by Alex-Henry Rubin.
New Work! Take It in the Face
Sunrise over Tulum.
This is a beautiful short promo piece for a YZ, a Chinese tattoo studio shot by David Lynch
